🔥 1. What Is a Real Lead?
A real lead is a person who:
- Clicked your ad
- Filled inquiry form
- Messaged on WhatsApp
- Called you
- Asked for a package
- Viewed your website
- Messaged but didn’t complete booking
Goal: Convert them into paying customers.
🔥 2. Types of Real Leads You Will Handle
A) Hot Leads
- Asked for quotation
- Gave dates
- Asked for hotel names
Conversion chance: 70%
B) Warm Leads
- Asked for details but not decided
- Confused between 2 destinations
Conversion chance: 40–50%
C) Cold Leads
- Just browsing
- No response after initial message
Conversion chance: 10–15%
(Needs strong follow-up)
🔥 3. The Real-Lead Conversion Formula (VERY IMPORTANT)
Every real lead must follow this exact step-by-step flow:
STEP 1 – Greet Professionally
Short. Polite. Fast.
“Hello sir/madam 👋
Welcome to IndiaTourPackages.com.
How may I assist you with your travel plan today?”
STEP 2 – Capture Requirements
Ask the 7 mandatory questions:
- Destination?
- Travel dates?
- No. of adults/kids?
- Hotel category?
- Pick-up location?
- Budget range?
- Any special preference?
STEP 3 – Respond Within 2 Minutes
Prepare the short itinerary + price + hotel names:
“Sir, here’s a quick overview 👇
• 2N Munnar
• 1N Alleppey
• Private cab
• Breakfast included
Total cost: ₹29,500 (for family)
Shall I share photos of hotels?”
STEP 4 – Add Hotel Images (Instant Trust Boost)
Send 2–5 images, not 20.
Image = Faster conversion.
“Sir, this hotel is most preferred by families.”
STEP 5 – Ask a Closing Question
- “Shall I check availability?”
- “Shall I prepare final quote?”
- “Shall I block these rooms?”
STEP 6 – Follow-Up Flow
Use Day 20–21 follow-up style.
STEP 7 – Handle Objections
Use AAA Formula:
Acknowledge → Assure → Answer
STEP 8 – Close the Sale
Push politely:
“Sir, confirming today will secure the same price.
Shall I proceed with booking?”
🌟 4. Real-Lead Handling Scripts (By Situations)
💬 A) When lead messages: “Hi, need Kerala package.”
Correct response:
“Sure sir 😊
May I know your travel dates & how many people are travelling?”
💬 B) Lead only sends ‘Price?’
Correct response:
“Sure sir, I’ll share best price.
May I know your dates & no. of adults?”
If you answer price immediately, lead becomes dead.
💬 C) Lead asks: “Your rate?”
“Sir I will share best rate,
Just confirm:
• Dates
• Adults
• Hotel type
So I can send accurate quote 😊”
💬 D) Lead asks for too many options
“Sure sir!
To avoid confusion, I will share 2 best options for your budget.”
💬 E) Lead says: “Your competitor cheaper.”
“I understand sir.
Let me match their rate with better hotel options.
Kindly share their hotel name?”
💬 F) Lead stops replying
After 4 hours:
“Sir, just checking if you reviewed the package 😊”
Next morning:
“Good morning sir, any changes needed?”
After 24 hours:
“Sir, rooms are filling fast for your dates. Should I hold one?”
After 48 hours:
“Sir, I can also share a budget option if needed.”
💬 G) Lead wants urgent quote
“Sure sir, give me 2 minutes.
Preparing best deal for you 👍”
🌟 5. How to Prioritize Multiple Leads
A) Hot leads → Respond first
(They will book today)
B) Warm leads → Follow-up politely
(May book in 24–48 hrs)
C) Cold leads → Drip follow-up
(1 message per day for 2–3 days)
🌟 6. Practical Exercise For Trainees (Very Effective)
Tell each trainee to:
✔ Task 1: Work on 10 sample leads
Trainer plays customer each time.
✔ Task 2: Write responses to these 10 real messages:
- “Send best price.”
- “Compare this with MakeMyTrip.”
- “Why so costly?”
- “I’ll tell later.”
- “Send photos.”
- “Give cheapest.”
- “What’s included?”
- “I want 5-star in 20k.”
- “Driver must be polite.”
- “I need all-inclusive.”
✔ Task 3: Create 3 WhatsApp package messages
(Short + clean format)
✔ Task 4: Create 5 follow-up messages
(Soft, urgent, value, discount, final exit)
✔ Task 5: Close 3 mock leads
Complete conversion simulation.
🌟 7. 10 Real Lead Templates (For Practice)
Use these for testing trainees:
Lead 1:
“Hi, want Kerala for 5 days. Send price.”
Lead 2:
“Your price is high. My friend got cheaper.”
Lead 3:
“We are 3 couples planning Goa.”
Lead 4:
“Want Singapore all-inclusive without extra charges.”
Lead 5:
“Thailand 4 days. Cheapest possible.”
Lead 6:
“Hotel must be 4-star. Budget 15k.”
Lead 7:
“We want Kashmir but only snow areas.”
Lead 8:
“Your quote is confusing, simplify.”
Lead 9:
“Share itinerary in 2 minutes.”
Lead 10:
“Get me best deal today only.”
Trainee must respond professionally.
🌟 8. KPIs for Evaluating Real Lead Handling
| Skill | Marks |
|---|---|
| Speed of reply | 10 |
| Requirement questions | 15 |
| Itinerary suggestion | 15 |
| Quotation clarity | 15 |
| Objection handling | 20 |
| Follow-up | 10 |
| Closing skill | 15 |
| TOTAL | 100 |